Cup vs Mug

"Would you like that in a cup or a mug?"

If you are asked this question when ordering a coffee, it can generally tell you the calibre of the cafe.  I can't recall being asked this once in Sydney, but it's quite common up here in Brisbane.  Something that needs to be phased out for sure.  Who really wants to drink a bucket of coffee, apart from a lot of Americans?  I feel that a good coffee is one of the small pleasures in life, to be enjoyed like a ritual, rather than a quantity-over-quality guzzle.